User Generated Content (UGC)

Content that feels human and works.

I create user generated content for brands who want their products shown in a real, lived-in way, content that builds trust, feels authentic, and performs across organic and paid platforms.

I’ve worked with brands such as Nutra Organics, Aussie Games, Vets Love Pets and more, creating content for:

  • Paid ads

  • Paid partnership ads

  • Organic social media

  • Brand libraries

Some collaborations are UGC-only (not attached to my profile) and others are shared via my Instagram @larisajayne.

What is User Generated Content?

User Generated Content (UGC) is brand-owned content created by someone who understands how to communicate naturally on social platforms, without the cost, scale, or complexity of a full production team.

UGC is designed to:

  • Look native to social media

  • Feel relatable and trustworthy

  • Blend seamlessly into feeds and ads

  • Convert without feeling “salesy”

It can be:

  • Scripted by your brand

  • Scripted collaboratively

  • Or concepted entirely by a UGC creator like myself

Often, it includes strong hooks, natural delivery, visual cues and clear calls to action, all tailored to your audience and platform.

Organic Content vs Paid Content

Organic Content

Organic content is content you post directly to your brand’s social media accounts.


It’s ideal for:

  • Building brand trust

  • Educating your audience

  • Showcasing products in real-life use

  • Filling your content library with on-brand visuals

This content is designed to feel natural, scroll-stopping, and aligned with your brand voice.

Paid Ads Content

Paid ads content is created with performance in mind.

This often includes:

  • Strong opening hooks

  • Clear messaging

  • Visual pattern interrupts

  • A clear call to action

UGC works exceptionally well in ads because it doesn’t look like an ad, it looks like a recommendation, a story, or a real moment.

Paid Partnership Ads

Paid partnership ads combine the benefits of UGC with the trust of a real person.

These ads:

  • Are connected to a creator’s profile

  • Appear more authentic and relatable

  • Often outperform traditional ads because they feel personal

Paid partnership ads can:

  • Be posted to my social media

  • Or run through your ad account while linked to my profile

Why Work With a UGC Creator?

(& not an Influencer)

A UGC creator is focused on the content itself, not follower count.

UGC creators:

  • Are passionate about storytelling and visual communication

  • Understand hooks, pacing, and calls to action

  • Create content specifically designed to perform

  • Put more care into the creative process

An influencer’s value is their audience.
A UGC creator’s value is their ability to create content that works.

UGC does not need to be attached to a personal profile and it doesn’t require a following to be effective.

Why Brands Pay for UGC

UGC is not “just filming a video.”

You’re paying for:

  • Creative strategy

  • Concept development

  • Scripting or script interpretation

  • Filming (often multiple takes)

  • Lighting, framing, and sound

  • Editing and pacing

  • Multiple hooks and variations

  • Clear calls to action

  • Usage rights and licensing

This is a professional service and the content created is intellectual property that supports your brand’s marketing goals.

From a business perspective, UGC is also a tax-deductible marketing expense, often replacing or reducing the need for higher-cost production.

A hook is the first few seconds of content that stops someone scrolling.

Strong UGC often includes:

  • Multiple hook variations

  • Different opening angles

  • Alternative CTAs

  • Optional raw footage for future testing

This allows brands to:

  • A/B test ads

  • Refresh creatives without re-filming

  • Maximise the lifespan of content

Hooks, CTAs & Variations

There’s no one-size-fits-all approach.

We can:

  • Follow your existing script

  • Collaborate on a concept together

  • Or allow me creative freedom within your brand guidelines

Content styles can include:

  • Testimonials

  • Unboxings

  • Lifestyle or day-in-the-life

  • Educational or explanatory

  • Creative, fun or humorous

  • Organic, raw or more polished visuals

Content can be created as:

  • Single videos

  • Multi-hook concepts

  • Monthly batches

  • Raw footage libraries

How We Can Work Together

Depending on your needs, content can be:

  • Used organically

  • Used in paid ads

  • Used for paid partnership ads

  • Delivered with raw footage

  • Licensed for a specific usage period

Usage Options

I genuinely love collaborating with brands and teams, whether you come with a clear brief, want support shaping the concept or prefer a more co-creative process where we build ideas together.

My approach is grounded, thoughtful and human. I aim to make the process easy, aligned and enjoyable, while creating content that feels natural on social and performs across organic and paid placements.

If you’d like to work together, fill out the enquiry form or email me at admin@larisajayne.com.au.

Lets create for your brand!